Google Adsense Cost Per Click Confusing?

You may be wondering why a click of your Google Adsense ad only gives you two cents or even just a cent. Every click of Google Adsense has an equivalent cost. Part of the cost, shouldered by the advertiser, goes to Google, and a part of the revenue goes to your cheque.

Google does not really reveal how much it earns per click. Anyway, Google is trying to be generous to you by sharing its dollars to anyone around the world who publish in their web sites Google Adsense text links.

So why there is change in cost per click (CPC)? Here's what the Google Adsense Team has to explain.

CPC changes. Really. Why? Stop the confusion here. :)

Fact Number 1: CPCs are determined by advertiser bids and are not directly under
publisher control. Most large CPC changes are seasonal. For example,
certain ad verticals attract more spending during the holiday or back-
to-school seasons.

Fact Number 2: CPCs can also fluctuate as advertisers begin and end their
advertising campaigns.

Fact Number 3: You can always improve your CPCs by choosing ad formats that support
all ad types: text, image, video, flash, and gadget ads. More
competition means higher advertiser bids.

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